Well, we finally did it, we got to the last page of this website. There are two interesting points about that fact.
1. You're still looking our advertising program over which is a good thing.
2. Your going to find out that you can afford this advertising and in a rather short time you'll begin to see and feel the increased activity with your main website and in turn the sales of your products/services.
I mentioned that there are several things that will make your adverting plan work, believe it or not, the most important (and there are two things) is that you have a plan large enough to reach and effort your business. Then we have to spend the entire amount each and every day/month.
Every business has a range where they sell. Example a pizza shop has 1/2 mile selling range. So you market to your customers' in that area. The smallest area so you have the maximum concentration of ads. A furniture store, on the other hand, can have a 10-mile selling area. If they have the same budget as the pizza shop the number of ads will be spared and reach less potential customers. And will be less effective and will not achieve the desired effort.
So, how does this work for me, for my business? Each business is different but not only because of what they sell but the selling area and number of potential customers in that area. As I mentioned I have 6 different elements in every advertising plan, each with the same elements. These elements work for every business and give similar results as long as it's scaled properly.