Google's pay-per-click is a top-rated advertising program
; businesses use it to promote all types of products/services. What most advertising programs do is shotgun their message to a broad audience of people and hope that their customer is in that group. With Google's PPC program a customer initiated a search looking for an item, and the hope is that your PPC ad will randomly come up in the pay ad section of a Google result page. When this happens, it can lead to your website (video on youtube, or display ad on your smartphone) being seen and your products being bought.
If the search brings you a click-thru, then you have to pay a fee to Google. If the potential customer doesn't click on your paid ad, then there is no charge. The impression is free. The national average for most click-thru is around 1%.
Our PPC program must understand your business to ensure that you get the most for your money. There are three critical elements to be followed:
1. Keywords/phrases that describe your business to a "T"
2. The places where your customers can be found, starting with city/town.
3. And last but essential the schedule your ad need to run for you to be successful. (During business hours or 24 hours a day.)